Key Takeaways
- New TV fashions flood the market year-round, resulting in swift worth drops, benefiting customers.
- Naming conventions round TVs are designed to drive demand and confuse patrons into considering they want one thing new.
- Competitors drives innovation, which implies it may be onerous to maintain up with the newest TV tech.
I am the primary to confess it — tech is difficult to withstand. Whether or not it is a phone, laptop computer, watch, gaming console, or particularly a smart TV, one thing new and glossy with quite a lot of buzzwords that prices means an excessive amount of cash is by some means, inexplicably, wildly tempting.
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Whereas nearly every little thing new within the tech world is not value shopping for proper after it turns into out there, TVs nonetheless land excessive on the listing of a few of the most wasteful purchases. It isn’t fairly the identical as shopping for a brand new automobile (though the price may be related in some instances), however it’s definitely not clever to dump all of your cash on a brand-new mannequin.
I am not saying purchase a used TV by any means; that may be value it in some instances, however the argument that is being put forth right here is that it is advisable to wait, no less than six months, to purchase a selected TV after it has been launched. Avoid brand-new ones. This is why.
The TV market is saturated
Thank goodness for the competitors
There is not at all times a ton of freedom and selection throughout the tech trade, particularly on the subject of social media platforms and smartphone operating systems — in some instances, there isn’t any alternative. And even while you do have restricted choices, aligning your self with a selected model or firm tends to make choices for you sooner or later. Nevertheless, TVs are one space of the electronics world the place there may be truly fairly a little bit of competitors, and that novelty fosters innovation and progress, affording customers extra choices.
All of that is higher for the patron.
TVs are in a crowded market, with trade leaders Samsung, Sony, and LG making high-end TVs. Corporations like Hisense and TCL provide loads of worth and innovation, whereas massive names like Amazon, Walmart, and Finest Purchase all have their very own in-house TV manufacturers. All of that is higher for the patron, notably as shopping for a TV means deciding on measurement, display screen sort, working system, video and audio formatting, gaming specs, digital assistants, and sound high quality.

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It additionally means although that each firm goes to constantly work in direction of advancing their very own tech whereas seeking to others to match what they’re doing. The velocity at which innovation takes place is fairly speedy, and in case you’re shopping for a brand new TV as we speak, it might not be so new in a couple of months’ time.
TVs come out frequently
New fashions are launched 12 months spherical
A brand new TV is not the identical as a brand new telephone and even new Bluetooth speaker or headphones; it is merely not as uncommon and distinctive. TVs come out all year long, yearly, which implies that while you purchase a brand-new TV, there’s an much more model new one coming down the street from that very same firm and lots of others.

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When fashions are so typically launched, it turns into more durable and more durable to pinpoint what precisely “new” means. A 2024 TV in the intervening time is new, however it might not be that new in a couple of months when fall rolls round and the 12 months nears its finish. Nevertheless, shopping for a 2024 TV because the calendar rolls over to 2025 is probably going to supply unbelievable worth. The worth will seemingly drop, but when it is a later-year mannequin, you will nonetheless have some high-end tech. When a brand new TV is launched, it might solely be barely quicker, or barely extra highly effective, or barely extra accessible. The variations may be imperceptible, particularly in case you’re evaluating it to a TV that is nonetheless solely a few years outdated.
Costs drop rapidly and infrequently
Watch for good offers
Shopping for something brand-new means seemingly paying essentially the most cash attainable for that merchandise. It is by no means going to get any “newer,” and in time, extra fashions will exchange it, and it’ll finally go on sale. One TV or one other will at all times be on sale, they usually are likely to observe the standard sale cycles all year long, with fashions discounted on Prime Day, Black Friday, after Christmas and New Years.

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At this very second of writing, Finest Purchase is providing $300 off a 75-inch Samsung QLED TV, albeit a 2023 mannequin. Amazon is providing $500 off a 65-inch OLED TV from final 12 months, whereas you can even get an 85-inch Bravia mini-LED TV instantly from Sony for $3,600, which is $400 off its retail worth.
There are reductions occurring on a regular basis — Finest Purchase, Amazon, and even instantly from firms like Sony are at all times having promotions that generally shave off a whole bunch of {dollars}. Just a few hundred chopped off a TV that is nonetheless a couple of grand is not precisely low cost, however it’s a testomony to how reductions do exist. Whether or not these listed retail costs are actually that widespread is one other matter, however there may be at all times a deal out there and cash to avoid wasting while you’re purchasing for a TV — simply do not search for the newest choice.

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Advertising phrases cloud innovation
Watch out for widespread buzzwords and new names
Nearly ten years in the past, Samsung wowed tech customers when it launched a quantum-LED TV. It options peak ranges of brightness and vivid element on a display screen utilizing quantum dots to reinforce the TV’s picture.
The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure — however it was additionally there to sound cool.
It was the way forward for LED screens, boasting an much more awe-inspiring spectrum of pop and colour. The factor about these so-called QLED TVs, nonetheless, was that the ‘quantum’ was as a lot a advertising time period because it was a science time period, if no more. The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure — however it was additionally there to sound cool.

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It labored. Many firms make QLED TVs now, however Samsung additionally makes neo-QLED TVs. LG has lengthy championed OLED TVs, however in addition they make OLED evoTVs. TCL presents QLED TVs, professional QLED TVs, and premium QD mini-LED TVs: they’re all excellent, so in case your one or two-year-old TCL TV does not have a superlative in entrance of its description, do not go and dump it for one thing new. These phrases do point out the kind of TV and provide some stage of description, however in addition they exist to each encourage awe and confusion, making it appear to be it is one thing larger, grander, and extra particular than you personal proper now. Do not get sucked in.
Newness is relative and fleeting
What’s this sense?
What’s inquisitive about TVs is there aren’t the identical causes for desirous to personal a model new one as there are with different merchandise. With smartphones, there comes some feeling of pleasure when shopping for a brand new one upon launch (regardless that that is not the perfect thought, both). With video video games, you will be paying the best worth attainable, however it may be a very long time to attend for a worth drop, and if you wish to play it, it is best to play it.

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There’s not precisely pleasure or goal on the subject of shopping for a TV upon its launch. It isn’t a telephone you carry with you or earbuds you may be exhibiting off. It is a big, static piece of tech that is loved solely by these within the fast area. Perhaps you are getting ready for an enormous watch occasion for some tv occasion just like the Tremendous Bowl, however usually, there’s no early adopter profit. Most individuals aren’t in a position to have a look at a TV and rapidly decide the precise mannequin and 12 months. There simply is not a lot standing that comes with it, until you are super-rich and have some wild theater setup.
Do not go dashing to purchase the subsequent sizzling factor.
It does not take lengthy for a brand-new TV to turn into lower than model new. Prices drop rapidly, and know-how continues to advance, however a high quality TV will serve you no less than for a couple of years. Do not go dashing to purchase the subsequent sizzling factor.

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