Meta AI has greater than 500 million customers

Final month at Meta Join, Mark Zuckerberg stated that Meta AI was “on observe” to grow to be the most-used generative AI assistant on this planet. The corporate has now handed a big milestone towards that purpose, with Meta AI passing the five hundred million consumer mark, Zuckerberg revealed in the course of the firm’s newest earnings name.

The half billion consumer mark comes simply barely a yr after the social community first launched its AI assistant final fall. Zuckerberg stated the corporate nonetheless expects to grow to be the “most-used” assistant by the top of 2024, although he is by no means specified how the corporate is measuring that metric.

Meta’s assistant isn’t the one AI instrument that’s boosting the corporate’s enterprise. Zuckerberg stated that AI enhancements in its feed and video suggestions have led to an 8 p.c improve in time spent on Fb and a 5 p.c improve for Instagram this yr. Advertisers are additionally profiting from the corporate’s AI instruments, he stated, with greater than 15 million adverts created with generative AI within the final month alone. “We consider that there is much more upside right here,” Zuckerberg stated.

Outdoors of AI, Meta’s Threads app additionally continues to surge. The service now has “nearly 275 million” month-to-month customers, based on Zuckerberg. “It has been rising greater than 1,000,000 signal ups per day,” Zuckerberg stated, including that “engagement is rising too.”